AR, VR & XR for technical products
Your product in your customer's space — on a smartphone, in a headset or straight in the browser. We build immersive experiences that make complex engineering easy to grasp.
Overview
Understand in space what stays flat on screen.
Machines, plants and technical assemblies are hard to convey in two dimensions. XR applications place your product at true scale in the real world or in a fully virtual environment — right where your customers, service technicians and sales teams actually work.
We build these experiences from the data you already have: CAD models, scans or Gaussian splats become real-time scenes that run smoothly on headset, tablet and smartphone.
Applications
Where XR earns its keep in industry.
Six situations in which a spatial view gets to the point faster than any presentation.
Product in the real room
Customers place your machine at true scale in their own hall — footprint, operating clearance and connections included.
Sales and trade shows
Plants no exhibition stand could hold stand next to your exhibit as a walkable model.
Training and simulation
Operating and maintenance procedures are practised safely, without stopping the real machine.
Maintenance with AR overlay
Work steps, wear parts and inspection points appear directly on the component in the technician's field of view.
Design review in VR
Review design states at full size, long before the first prototype is built.
Distributed collaboration
Several sites look at the same model at the same time and annotate directly in the scene.
Technology
One experience, three ways in.
We pick the platform by purpose — not by whichever device is trending.
WEBXR
XR straight in the browser
WebXR brings augmented and virtual reality into the browser without a download. A link is enough — shared by email, QR code or straight from your product catalogue. It drops the barrier to entry to zero and keeps your reach at a maximum.
HEADSET
Virtual reality on the headset
For training, design reviews and showrooms we use standalone headsets. Full immersion, precise tracking and image quality that keeps detail on the component legible — with no tethered workstation.
MOBILE AR
Augmented reality on the smartphone
ARKit and ARCore read the floor, walls and lighting of the real room. Your product stands there at true scale and correctly lit — on the device your customer is already holding.
Industries
Where we use XR most often.
Wherever the product is too large, too expensive or too fixed in place to simply bring along.
Machinery and plant engineering
Large, expensive or stationary products become tangible exactly where they are meant to stand.
Suppliers and components
Show assemblies in context: installed position, interfaces and assembly sequence instead of a data sheet.
Medical and lab technology
Train on devices and procedures without a cleanroom, patient contact or equipment downtime.
Ready to make your product spatial?
Tell us about your product — we will show you which XR route holds up.
Discuss a project